Cowboy's Sweetheart Jewelry

“I belong in the saddle, for I’ve been there since I was three. Still, I love dresses and everything that goes with them!”

Mabel Strickland, Rodeo Queen, 1927

Here you’ll find hand-crafted, artisan jewelry inspired by cowgirls of the American West. These were colorful women with colorful language and a love for excitement. They were determined, independent, and tough… with sassy, can-do attitudes. Cowboy’s Sweetheart Jewelry is as durable, engaging, and fashionable as those confident women. Accentuate your unique style by wearing Cowboy’s Sweetheart Jewelry and do your little part in making the world a prettier, more kick-ass place!

Hand-made in
Gold Hill, Colorado, USA.

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Kick-Ass Jewelry

About Cowboy's Sweetheart and the Jewelry

Amy Fortunato Cowboy's SweetheartJewelry artisan

My life, in many ways, resembles a
Spaghetti Western film.

Here’s how…

I emerged in the late 1960s, and was co-produced by an Italian.

After completing art school, I moved to the American Southwest and, typical of the genre, became immersed in a culture of minimal funds, gunslingers, outlaws, artistic camera angles, and raw, explosive action scenes. A low-budget, highly fluid, minimalist, creative lifestyle has been the result. Audiences have enjoyed it, and my jewelry has come to be held in high regard.

Like the cowgirls whose spirits inspire my work, this jewelry has integrity, grace, and spunk. Each piece is unique and intended to be worn and enjoyed to rustle up that free spirit within women from all walks of life. High-quality precious and semi-precious gemstones, 100% recycled sterling silver, 14k gold, pearls, and leather are some of the materials carefully combined to create these collections.

Turquoise earrings

Shop

Visit the Tiny Shop in Gold Hill, CO

Cowboy’s Sweetheart has a tiny brick and mortar shop….

And by “brick and mortar” I mean log and chink.

It is located on Main St. in Gold Hill, Colorado, across from the Gold Hill Inn and next to the old firetruck.

The tiny shop is generally open from Memorial Day thru Labor Day, Wednesday thru Sunday evenings from 5pm until dark or by appointment.

Please keep in mind, shop hours are somewhat dependent on the weather, as conditions can change quickly at 8,300 feet in elevation.

Visit the virtual shop online at Etsy

To select something special from the inventory, purchase a gift certificate, or request a custom order, the online Jewelry Bootique is open 24/7.

Silver and turquoise earrings with garnets

Sweetheart's News

Holiday Cheer

I’m trying to make sense of my upcoming holiday events via a tried-and-true method… looking at the calendar. And yet, I am chronologically confused in

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